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디자인
웹-모바일개발
프로그래밍
마케팅-콘텐츠
글쓰기
통/번역
컨설팅/전문자격
레슨
행사-교육-코칭
기타
글쓰기 사업계획서-IR-제안서
제안서
참여요청
Experience 국내외 전시영상 및 인터렉티브 미디어 개발을 통해 상호 소통하고, 공감하는 콘텐츠를 만들어 갑니다. 정보사회 시대를 지나 문화 사회를 맞이하는 현시점에서, 뉴미디어의 니즈는 더욱 활발하게 요구될 것이며,그에 상응하는 콘텐츠는 끊임없이 개발될 것입니다. 삼성, LG, SK, 현대자동차 등 국내 유수의 파트너사와 쌓아온 경험과 기술적 노하우로 뉴미디어 시대에 체험과 감성을 요구하는 다양한 장르(AR, VR, Interactive media)의 콘텐츠를 개발 공급합니다. Promotion 고객의 니즈를 파악하고, 전달하는 과정에서 하나의 고민을 더하게 됩니다. ‘소비자의 기억에 남아 제품과 내용을 생각나게 하는 영상을 만들어야 한다.’ 찰나의 순간을 놓치지 않고 각인시키기 위한 영상을 만들기 위해 자유로운 사고를 무장한, 에이프럴 멤버들은 오늘도 깨어 있습니다. Communication 직관적인 표현, 돌직구 같은 멘트, 다양한 SNS 플랫폼에서 유통되고, 소비되는 콘텐츠를 선호하는 세대를 위해 Exciting, Emotion, Fun한 콘텐츠를 기획, 제작합니다. ‘이 친구들 소개 영상 참 잘 만드네’, ‘어디서 만들었지?’를 넘어 기억에 남는 브랜드, 제품, IT서비스의 본질을 위해 가볍지 않은, 때로는 가벼운 영상을 만들어 갑니다.
디자인 그래픽디자인-CG
DemoReel 입니다.
참여요청
매거진에 기고되었던 개념미술가 Joseph Beuys, Fat for heat, Felt for warmth 전시리뷰 일부분입니다. Walking into *** Gallery located on the lower east side of Manhattan, a photograph of Beuys’ first and the most significant solo performance, How to Explain Pictures to a Dead Hare (1965), was on a wall adjacent to five other photographs of his works. From the performance, How to Explain Pictures to a Dead Hare, Beuys locked himself in a gallery space while having the audiences outdoor where they could observe the performance through the glass windows. Beuys covered his face with honey and gold leaf, transforming himself into a sculpture. He wore one shoe with felt on its sole and another with an iron sole; he wandered around the room with a dead hare in his arm. He explained each artwork in the gallery to the dead hare in a whisper. This peculiar performance was a three-hour performance. Photographers were eager to capture unprecedented performance. Every item in the room held a distinct purpose in its symbolism as well as its literal significance. Honey signified the potential human capacity to the development of notion and expression beyond the rational. The hare, according to Beuys, embodied the neglected intellectual realm in the history of humanity. ...... ...... Beuys’ performance is merely understood in a shallow, cerebral, and intellectual way. It is interpreted as a means to embolden the sensorial perceptions and further strengthen the creative potential of human beings. The term ‘understanding’ applies as an elevation of inner creative power as the senses become sharper, richer, and much more potent, that through intuition, inspiration, and imagination, the present thinking structure can advance beyond the merely intellectual realm. Beuys delivers a clear message through his work. As he advocated that a “pure mind, a mind that is not coherent to one"s interpretation, exists within everyone,” he condemned the seriousness and exclusiveness of the art market. Beuys employed unconventional materials such as felt, fat, copper cane, sled, and rabbit blood to criticize the current authoritarian and capitalist system. As an alternative, he believed in the power of the shamanistic worldview. He articulated that this power has the potential to revolutionize the mind of which elevates to a transcendence of the present ideologies and social structures. By embracing the general public for his lectures and performances, Beuys brought art into the everyday. Art was a way of communication and expression of freedom. Perhaps we may fathom the issues of German society in Beuys’ time—a struggle of living in a divided nation and a failure of communication. Thus, there is no better time to pursue Beuys’ tenacious practice of communicating and achieving freedom through art. He also reinforces the idea within us that humanity is innately creative and free. Beuys anticipated the freedom of humanity and envisioned the fulfillment through art. ...... ......
통/번역 영어
영문 전시 리뷰
참여요청
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